Our Story

Olenza Beauty Loft was born from heritage, heart, and the belief that beauty is an experience — not just a service.

What began over 70 years ago as Rico of Italy, a beloved neighbourhood salon in Toronto’s Kingsway, has evolved into Olenza Beauty Loft, a modern destination where tradition meets transformation. When co-owners Olivera and Enza came together, they shared a vision: to honour the salon’s legacy while creating a new kind of beauty space — one that celebrates confidence, connection, and care.

At Olenza, every detail reflects this vision. From the curated treatments and advanced skincare rituals to the artistry of hair design, we believe beauty should feel effortless, elevated, and deeply personal. Our team of experts is passionate about helping each guest look radiant — and feel even more so.

Guided by our signature philosophy, #BeautyElevated, we go beyond trends and quick fixes. We blend innovation with intuition, science with soul. Whether you visit for a fresh cut, a glowing facial, or a quiet moment of self-care, Olenza is a place where you can pause, breathe, and reconnect with yourself.

Because beauty doesn’t begin in the mirror — it begins within.
Welcome to Olenza Beauty Loft, where your beauty story begins.